Targeted advertising is a powerful force. But when it targets breastfeeding or chestfeeding parents, has it gone to far?

In places like the UK, the marketing of human milk substitutes is a complicated process, with current research pointing towards to continued need for limitations.

Within the UK, the law states that infant formula (designed for babies under 6 months) shouldn’t be advertised in a shop. Nor should there be a shop display to promote sales of infant formula milk. No coupons, premiums, special sales, loss leaders or tie-in sales can be used to promote shop sales. (Source)

Perhaps it’s time to adopt a similar approach to limiting advertisements for human milk substitutes in the US?